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July 31, 2018

“Why doesn’t anyone visit my website? It’s great!”

Your site may well be great, but without an effective integrated digital marketing campaign, it is almost as bad not having a website. For someone without a background in IT, the first step into the world of digital marketing can be quite daunting. Search Engine Optimisation, Google AdWords, social media, remarketing & display campaigns, content creation, user experience – where does it end and what do I need?

In the ‘old days’, you could probably have gotten away with a one channel approach and achieve reasonable success. These days, the online environment is quite different. A customer may find you through one channel, look at a second channel for reviews and opinions, and may need to be brought back to the site (even multiple times) via a variety of different channels, like the Google Display Network or email marketing before they take the action you would want them to. That’s a pretty quick explanation, but it also makes it easy to see the point of why having an integrated marketing campaign is a difference maker.

The reality is brand building is not so different in today’s digital world. Yes, the environment is different, but the theory remains the same. Coca-Cola didn’t just put drinks in a fridge and hope for the best. They engaged with multiple channels, both above and below the line and became the company they are today. Now, you may not have aspirations to be Coca-Cola, but the learnings from their actions throughout history are as valid today as they ever have been – cross-channel marketing works better than anything.

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Ben Clamp

Senior Digital Strategist
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Michele Miller
Michele Miller
05:52 25 Oct 17
We asked Direct Clicks to build a website for Robokids, we wanted to ensure they understood our brand and market. Highly recommend Direct Clicks, the service and communication are fabulous. Graham was just terrific.
Christopher Cassidy
Christopher Cassidy
08:53 11 Aug 17
Graham did an excellent job bringing the vision of my website to life. He explained things well, was easily contactable and very responsive. Highly recommended! Thanks again
Amir Reyad
Amir Reyad
02:44 25 Sep 17
Gilard is my campaign manager, he has done a remarkable job for my antenna business. At first I was hesitant but I now say I have full trust is these guys. My business has never been healthier. They have really proved them selves. I referred a friend which manages a solar business and within weeks he’s advised me that their doing a great job! Thanks Gilad and Ben for your hard work. I’m glad for you guys to be part of our business
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Brad Lawson
03:10 13 Sep 17
Solid company with great staff, always very responsive. Anything we do with Direct Clicks is thoroughly explained and we're always kept in the loop. It's been nearly 2 years and we haven't looked back since going with Direct Clicks for our online marketing.
Juliana Lalli
Juliana Lalli
13:07 10 Aug 17
Professional and service driven. We changed our minds so many times and the team were very accommodating and patient. From pre sales to completion, they were fantastic. Highly recommend Direct Clicks and will be certainly using them in the future.
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Katryna Tancred
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We were hesitant to change from managing our own ads to paying a fee but we couldn't be happier with switching to Direct Clicks. Our viewers are more engaged and we're converting more leads. They spoke our language and made sure we understood the options we had. The after sale service cannot be faulted. Highly recommended
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Mike Thomas
02:29 02 Jul 18
I can thoroughly recommend Direct Clicks. They are very knowledgeable and easy to work with. Gary really knows his stuff and it is a pleasure to work with him. We also worked with Ben and Amir and together they were a great team. Mike Thomas
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Unscripted Signs Sales
09:16 09 Aug 18
Great company and great staff who delivered excellent results! We will continue to work with them....
Keith Betty
Keith Betty
23:25 13 May 18
We engaged Direct Clicks to re-design and upgrade our existing website - which involved layout, structure, underlying tech, transfer of existing domains and ongoing hosting. We found both the sales as well as the delivery processes to be '5 star' and would recommend them without hesitation.
Saul Gerber
Saul Gerber
03:36 31 Jan 18
I had a very successful experience with this company. Gilad Shabab was my contact and he was extremely helpful. My psychology practice built up well and is now self sustaining. I would not hesitate to recommend to friends. Thank you Direct Clicks
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Levi de Bilde
01:12 04 Dec 18
Long time customer of +4 years and still going. Direct Clicks offer great support, advice and a seamless service. Thank you !!
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Elaine Huang
00:31 12 Dec 18
Outstanding customer service experience working with Amir at Direct Clicks
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