Hi there,

I just wanted to tell you something. Something that deep down you probably already know, but have been ignoring for some time, hoping no one will notice.

Your website is boring.

I’m sure that the site itself Is fine. It has a great design, fantastic images and all the pages display nicely.

I’m talking about the content. The words. The story that you are telling every visitor to your site.

Do yourself a favour and look at your site right now and pretend that you have never seen it before. Is it clear and descriptive? Is it engaging? Most importantly, does it sell?

 

Probably not.

 

Do you have something like this on your home page?

 

Direct Solutions Australia strives to outperform expectations in quality, performance and precision. Our Asia-Pacific based company features offices in Hong Kong, Taiwan & Sydney, each of which offers comprehensive knowledge and experience in our industry. Our sales division works in close conjunction with our office team to deliver high-quality service without compromise.

 

Well, if you do, you need to get rid of it.

It’s a great sentiment, but it will not convert visitors into buyers; it’s dull, doesn’t tell users what you can do for them, and 90% of your visitors won’t read it anyway.

 

So what do you do? A good place to start is to consider the users who will be visiting your site. Generally, your users have a problem — a want or need, and they are hoping that you will be in a position to help them. So help them by telling them that you know and understand their problem and that you have a solution that will fix it.

 

Consider the following. You are a security company selling access control equipment. Your content is probably something along the following lines:

 

ACCESS CONTROL

We provide all access control solutions tailored to your specific needs.
Our services include:

 – Swipe Card systems
 – Master key management
 – Keypad systems
 – Event logging

Contact us for a free quote.

 

Exciting, isn’t it?

Wouldn’t it be better to target your user so that they recognise their own issue, and see that you have the means and experience to meet their expectations?

A small re-write can make all the difference:

 

ACCESS CONTROL

We can install Swipe Card entry systems which let you enter house or business without sorting through your keys, and you can control access to the premises based on date or time – for each individual member of staff or family.

Alternatively, you can look at our Keypad systems that let users enter a PIN code for access. Configuration is easy, and all access events are stored in an Event Log for your peace of mind. We can show you examples of these systems in domestic homes as well as shops and offices.

If you looking for a traditional keyed system, we can manage full Master Key access and will maintain your key register for you as well. We can even implement a combination of all three access systems to give you the flexibility you need without sacrificing security.

Give us a call on 02 1234 5678 and we can look at the best options for you and your home, office or business.

 

This is a far more engaging way of listing your products and services without resorting to bland bullet points. Have a look through your site and see where these sorts of improvements can be made – it’s a bit of extra work, but the rewards will be worth it.