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July 10, 2018

I’m going to spill the beans on your website. I’m ripping that skeleton out of the cupboard and I’m airing your dirty linen all over the internet. It’s time to come clean…

Hi there,

I just wanted to tell you something. Something that deep down you probably already know, but have been ignoring for some time, hoping no one will notice.

Your website is boring.

I’m sure that the site itself Is fine. It has a great design, fantastic images and all the pages display nicely.

I’m talking about the content. The words. The story that you are telling every visitor to your site.

Do yourself a favour and look at your site right now and pretend that you have never seen it before. Is it clear and descriptive? Is it engaging? Most importantly, does it sell?

 

Probably not.

 

Do you have something like this on your home page?

 

Direct Solutions Australia strives to outperform expectations in quality, performance and precision. Our Asia-Pacific based company features offices in Hong Kong, Taiwan & Sydney, each of which offers comprehensive knowledge and experience in our industry. Our sales division works in close conjunction with our office team to deliver high-quality service without compromise.

 

Well, if you do, you need to get rid of it.

It’s a great sentiment, but it will not convert visitors into buyers; it’s dull, doesn’t tell users what you can do for them, and 90% of your visitors won’t read it anyway.

 

So what do you do? A good place to start is to consider the users who will be visiting your site. Generally, your users have a problem — a want or need, and they are hoping that you will be in a position to help them. So help them by telling them that you know and understand their problem and that you have a solution that will fix it.

 

Consider the following. You are a security company selling access control equipment. Your content is probably something along the following lines:

 

ACCESS CONTROL

We provide all access control solutions tailored to your specific needs.
Our services include:

 – Swipe Card systems
 – Master key management
 – Keypad systems
 – Event logging

Contact us for a free quote.

 

Exciting, isn’t it?

Wouldn’t it be better to target your user so that they recognise their own issue, and see that you have the means and experience to meet their expectations?

A small re-write can make all the difference:

 

ACCESS CONTROL

We can install Swipe Card entry systems which let you enter house or business without sorting through your keys, and you can control access to the premises based on date or time – for each individual member of staff or family.

Alternatively, you can look at our Keypad systems that let users enter a PIN code for access. Configuration is easy, and all access events are stored in an Event Log for your peace of mind. We can show you examples of these systems in domestic homes as well as shops and offices.

If you looking for a traditional keyed system, we can manage full Master Key access and will maintain your key register for you as well. We can even implement a combination of all three access systems to give you the flexibility you need without sacrificing security.

Give us a call on 02 1234 5678 and we can look at the best options for you and your home, office or business.

 

This is a far more engaging way of listing your products and services without resorting to bland bullet points. Have a look through your site and see where these sorts of improvements can be made – it’s a bit of extra work, but the rewards will be worth it.

 

Graham Cattley

Graham Cattley

Senior Digital Producer
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4.9
Michele Miller
Michele Miller
05:52 25 Oct 17
We asked Direct Clicks to build a website for Robokids, we wanted to ensure they understood our brand and market. Highly recommend Direct Clicks, the service and communication are fabulous. Graham was just terrific.
Christopher Cassidy
Christopher Cassidy
08:53 11 Aug 17
Graham did an excellent job bringing the vision of my website to life. He explained things well, was easily contactable and very responsive. Highly recommended! Thanks again
Amir Reyad
Amir Reyad
02:44 25 Sep 17
Gilard is my campaign manager, he has done a remarkable job for my antenna business. At first I was hesitant but I now say I have full trust is these guys. My business has never been healthier. They have really proved them selves. I referred a friend which manages a solar business and within weeks he’s advised me that their doing a great job! Thanks Gilad and Ben for your hard work. I’m glad for you guys to be part of our business
Brad Lawson
Brad Lawson
03:10 13 Sep 17
Solid company with great staff, always very responsive. Anything we do with Direct Clicks is thoroughly explained and we're always kept in the loop. It's been nearly 2 years and we haven't looked back since going with Direct Clicks for our online marketing.
Juliana Lalli
Juliana Lalli
13:07 10 Aug 17
Professional and service driven. We changed our minds so many times and the team were very accommodating and patient. From pre sales to completion, they were fantastic. Highly recommend Direct Clicks and will be certainly using them in the future.
Katryna Tancred
Katryna Tancred
04:08 25 May 18
We were hesitant to change from managing our own ads to paying a fee but we couldn't be happier with switching to Direct Clicks. Our viewers are more engaged and we're converting more leads. They spoke our language and made sure we understood the options we had. The after sale service cannot be faulted. Highly recommended
Mike Thomas
Mike Thomas
02:29 02 Jul 18
I can thoroughly recommend Direct Clicks. They are very knowledgeable and easy to work with. Gary really knows his stuff and it is a pleasure to work with him. We also worked with Ben and Amir and together they were a great team. Mike Thomas
Unscripted Signs Sales
Unscripted Signs Sales
09:16 09 Aug 18
Great company and great staff who delivered excellent results! We will continue to work with them....
Keith Betty
Keith Betty
23:25 13 May 18
We engaged Direct Clicks to re-design and upgrade our existing website - which involved layout, structure, underlying tech, transfer of existing domains and ongoing hosting. We found both the sales as well as the delivery processes to be '5 star' and would recommend them without hesitation.
Saul Gerber
Saul Gerber
03:36 31 Jan 18
I had a very successful experience with this company. Gilad Shabab was my contact and he was extremely helpful. My psychology practice built up well and is now self sustaining. I would not hesitate to recommend to friends. Thank you Direct Clicks
Levi de Bilde
Levi de Bilde
01:12 04 Dec 18
Long time customer of +4 years and still going. Direct Clicks offer great support, advice and a seamless service. Thank you !!
Elaine Huang
Elaine Huang
00:31 12 Dec 18
Outstanding customer service experience working with Amir at Direct Clicks
KEYless Entry Systems
KEYless Entry Systems
23:50 28 Jan 19
After trying numerous agencies ( Sponsored links and Reach Local), Direct Clicks were recommended to me. The difference was amazing. I can actually talk to someone and the support I have received from both the Adwords and SEO teams has been first-class. Highly recommend.
Live2ride Team
Live2ride Team
02:31 05 Feb 19
We are extremely satisfied with the results Graham and the team at DirectClicks delivered for our website. Migrating a website from a previous provider is not always an easy task, but Graham was able to guide us step by step, explaining our options in detail, as well as giving us an easy to follow tutorial on how to use WordPress. I would highly recommend DirectClicks to anyone seeking assistance in creating a new website. Great company, excellent service and support!
Sandra Checch
Sandra Checch
22:37 14 Apr 19
Great team to work with esp Helen. Always friendly and helpful
Ben Hindle
Ben Hindle
03:43 04 Apr 19
Just recently started doing business with DirectClicks and have been impressed with the service, knowledge and attention to detail of Gary.
Brett Ketelaar
Brett Ketelaar
23:48 13 Mar 19
Highly recommend Direct Clicks. Great web design and fresh ideas
Alen Barsamian
Alen Barsamian
08:24 27 Apr 19
Easy to deal with and very knowledgeable, have seen positive results and more clients since signing up with them, Thank you team!
Sophie Farrar
Sophie Farrar
01:00 30 Apr 19
We have worked with Direct clicks for a while now and I am always impressed with the wonderful service from Gary Devine. Highly recommend.
Olga M
Olga M
00:41 14 May 19
Professional and quick response. Gary, my campaign manager, has added value to my business with his suggestions and monthly reports.
Graham Peters
Graham Peters
03:44 12 Jun 19
There are many companies around that offer similar services. What I like about Direct Clicks is that they really understand the important roll their work plays in the success of the businesses they serve. Additionally, and importantly, they take responsibility for their work and the associated outcomes.
Khal
Khal
06:22 27 Jul 19
Amir has been such a great help! What an amazing team! Been with them for years and have only had gains and lots of insight into business marketing! Thanks Amir and Ben you guys are life savers!
Albert Dorostkar
Albert Dorostkar
03:13 05 Aug 19
i"m very happy with the level of service i received from Eva Li and the team at Direct clicks.Highly recommend the team from Direct Clicks. They have always been fast and efficient with their service. Thanks Eva Li
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