How to pull a location-based report in Google Ads
Google: [removes report options]
Gary: [gets them back]
Ok, so this is not the sexiest subject for a blog ever, but it is a relevant one.
In recent weeks Google has been amending what is available in the ‘Predefined Reports’ section of your Google Ads accounts in order to [insert generic excuse from Google for making things awkward here].
As we work across a large portfolio of mid-tier accounts, we have now been asked a few times by customers who used the location-based report internally on a regular basis how they can replicate it.
Well, the good news is that the data is still there (unlike search terms) and can be pulled fairly quickly if you know where to look. Hopefully, those who don’t know this or the casual Google Ads user will find this quick walk-through useful. If you have any questions just reach out to us and we will be happy to provide further help!
To run this report, I will assume that you are looking to learn the postcodes of the areas where you generated conversions the previous month. If you need to see something slightly different you can simply substitute the metric, the date range, or the condition you need.
Follow these steps to get your Google Ads location-based performance report.
1. Log in to your account.
2. Set the date range to that which you need.
3. Click reports (top right) and select the second of the three options and click on reports again.
This will then open up a more advanced looking report generator than you might be used to, but don’t worry. It’s basically the same thing as you are already familiar with.
4. At the top left, click the blue (+) icon and select the ‘Custom Table’ report.
5. Use the search function to search for ‘Most specific location target (user location)’ and then add that as a row.
6. Select the metrics you want to view when washed by that location (clicks, conversions, costs, etc.) and then add them as a column.
That will then give you the sort of report you are looking for, now that Google has amended the quick report for location-based metrics that we have grown accustomed to over the years.
Let us know how you get on. If you have any questions just let us know!
If your campaigns use a valid naming convention, you can see the difference between brand leads/traffic and new to business by adding ‘campaign’ as a column and filtering/pivot tabling by your naming convention.
I’ve worked in Advertising & Digital since I graduated from university in 2010. I spent 2 and half years working for Google in the UK where I fell in love with digital and creative work. I now run a great team here in Sydney doing great work.
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