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A Guide to the Different Types of Google Ads Bidding Strategies

September 1, 2022

What’s with all these new Google Ads strategies? Victor untangles the acronyms and gives you the pros and cons of each bidding option.

Victor Madsen SEM Executive
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Is your long tail keyword too long in the tail?

September 1, 2021

Do you like your keywords long or short? Like his haircuts, Gary explores the merits of both options.

Gary Devine Head of Search
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How to write content for a website – A nine-step guide

July 1, 2021

Building a website? You need content! Here are nine steps to writing it.

Gary Devine Head of Search
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Changes to Broad Match Modifier and Phrase Match: What’s Happening?

June 1, 2021

Google is at it again! Victor explains the new changes to BMM and Phrase Match.

Victor Madsen SEM Executive
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Converting a Google Ads account to a Bing Ads account

January 29, 2021

Is Google leaving Australia? What will happen to your Google Ad campaigns? Here’s how to back them up, just in case.

Gary Devine Head of Search
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Free YouTube Ad Creator for lead generation

December 2, 2020

Want to create your video ads on YouTube? Want to do it for free? Gary has a solution!

Gary Devine Head of Search
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Using Alt Codes in Ad Copy

November 5, 2020

Gary’s bending the rules to see just how far he can push the Google Ads rules. This is sure to generate an internal memo at Google and hasty rules put in place, but that’s Gary for you.

Gary Devine Head of Search
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Shared Negative placements lists for the Google Display Network

November 4, 2020

Save real $$$ on your GDN accounts with this HUGE list of underperforming placements!

Gary Devine Head of Search
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    Google Rating
    4.9
    Direct Clicks | Digital Marketing Agency
    4.9
    powered by Google
    Ghada Issak
    Ghada Issak
    05:21 12 Dec 24
    Working with Amir from Direct Clicks has been an excellent experience. He helped me set up my brand from scratch, including a fantastic website, great digital and print designs, marketing and much more. Amir really understands my brand and industry, which means his insights and recommendations are always relevant. He's a great communicator and is always available and approachable. I highly recommend Amir and the Direct Clicks team to anyone looking for exceptional marketing and design services.
    J H
    J H
    11:34 28 Nov 24
    We've worked together with Direct Clicks since 2015, we love working Eva and Graham they always go above and beyond. They have built 3 websites and successfully ran our SEO and google campaigns for the 3 companies. They are consistent in promptly returning enquiries or issues that may arise, they are both very thorough in all tasks and follow up on outstanding matters. Direct Clicks give us that personal care. What makes Eva and Graham standout from the rest is they both actually care about the growth of our business. With Eva and Graham we always trust that they will deliever and deliver well. Couldn't recommend Direct Clicks more highly.
    Shipra Vahi
    Shipra Vahi
    22:29 25 Nov 24
    Direct Clicks is an outstanding partner for any business looking to elevate its marketing efforts. The entire team Amir, Eva and Sarah are knowledgeable, responsive, and results-driven. They quickly understood our goals and delivered a strategic plan that led to measurable improvements in our brand visibility and engagement. Highly recommend for their professionalism and expertise!
    Glenn Haywood
    Glenn Haywood
    21:16 21 Nov 24
    We have been working with Graham from Direct Clicks to have a new website built for our business. Graham was tremendous to work with - very patient and meticulous, and happy to accommodate many changes we asked for as we finalised the site. Graham also assisted us building in a ticketing function needed in a very short timeframe. Our clients have already been enjoying their user experience, which is exactly what we were hoping for. I'd highly recommend Graham and the Direct Clicks team for your website build.
    Lauren Jasprizza
    Lauren Jasprizza
    22:09 20 Nov 24
    The Team at Direct Clicks - Are amazing couldn't be happier with their work, communication and service. Nothing is ever an issue even at last minute notice. Highly Recommend
    David Kamel
    David Kamel
    07:49 20 Oct 24
    Direct Clicks have been outstanding, they go above and beyond their role to ensure they provide the best service possible. We have seen great success by having them on board pushing marketing for our business to greater heights. A big thank you to both Amir and Eva for their relentless approach to best outcome and success. A big thank you to Eva Li who has been an amazing SEM Manager since day one. Thank you for all you have done and allowing our childcare centre to achieve excellent results and conversions.
    Monica Morgan
    Monica Morgan
    23:57 14 Oct 24
    We couldn't be happier with the support we've received from Direct Clicks. As a childcare service with multiple locations, our focus is on building trust with families, and Direct Clicks has been instrumental in helping us communicate our values and services effectively. They created a tailored marketing strategy that brought in a noticeable increase in inquiries and enrollments. Their team is knowledgeable, creative, and always quick to respond. They took the time to understand our unique needs and helped us stand out in a competitive market. The results speak for themselves, and we highly recommend Direct Clicks to any business looking for innovative and impactful marketing solutions. Amir who partners with our brand is incredible and a visionary!!
    Sarina Harb
    Sarina Harb
    23:53 14 Oct 24
    Working with Amir from Direct Clicks has been a game-changer for our childcare centre. From the very start, their team took the time to understand our values and goals, tailoring a marketing strategy that truly reflects our mission and vision. They've helped us significantly increase our online presence, driving more inquiries and enrollments than we ever anticipated. Their professionalism, creativity, and responsiveness have been top-notch. Whether it was revamping our website, managing our social media, or crafting engaging ads, they went above and beyond to ensure every campaign was a success. We’re thrilled with the results and highly recommend Direcr Clicks to any business looking to take their marketing efforts to the next level!
    Ben Johnson
    Ben Johnson
    22:56 09 Sep 24
    I have been working with Direct Clicks as my digital marketing agency for the past 7 years, managing much of digital needs for our two resorts based in Fiji. Direct Clicks are nothing short of professional, prompt and innovative in their approach and this is reflected in the long-term relationship we hold. As Area Director of Sales and Marketing, I would highly recommend their services and would be happy to chat further if required.
    francois david
    francois david
    04:20 09 Sep 24
    Amir is a marketing genius who adopts a multi faceted approach to each and every project and customer. Our leads with Direct Clicks increased significantly. Highly recommend for all you business marketing needs.
    Washco Pty ltd
    Washco Pty ltd
    04:26 08 Aug 24
    I Just want to thank Amir and his team. Amir did a great work for my business he helped to grow my business with his strong strategy. I have previously used many other agencies but didn’t got good result and everyone say we do this and we do that but never worked well for me but Amir did amazing work. Highly recommend Direct click To whom looking for serious promise thanks again from Amir and his team for his honesty and kindness.
    Stacy Brewer
    Stacy Brewer
    06:49 19 Jun 24
    Graham from Direct Clicks has gone far beyond my expectations for his services. The team has created a website that not only looks incredible, but has been easy to use. Graham has been there every step of the way to guide me through what normally would have been an incredibly daunting experience. The website was finished a year ago, but he has been so incredibly helpful with my questions even after the website has gone live. Can't recommend Direct Clicks enough. Thanks so much Graham and team!
    Nick Bolin
    Nick Bolin
    19:26 17 May 24
    I have been using Direct Clicks for almost a year now and am very happy with the results. Been working with Buck Boltcher he is always prompt on following up with me and walking me through the results. Couldn't recommend them enough.
    marcussteien
    marcussteien
    16:28 08 Nov 23
    We are absolutely amazed at the high quality service that we receive from our representative Steve. He is very knowledgeable, trustworthy and honest. Thank you for your exceptional service!
    Mark West
    Mark West
    08:27 29 Oct 23
    We engaged Direct Clicks to build our website and for SEO and google ads. The website build is beautiful, and we're getting more traffic than we ever have before from google! The team are so responsive and genuinly feel like a partner.
    Z Recruitment
    Z Recruitment
    02:28 04 Jul 23
    We have been collaborating with Direct Clicks ever since we launched our business, and the level of support provided by Amir has been incredible. We couldn't be happier with their hard work and marketing assistance. Thank you for all your efforts!
    Zotti Cafe & Restaurant
    Zotti Cafe & Restaurant
    22:46 15 Jan 23
    We have dealt with many agencies for many years and this one is by far one of the best and specially Amir that was handling our account was always on top 🙏 highly recommended
    Tim O'Neil-Shaw
    Tim O'Neil-Shaw
    04:13 13 Dec 22
    My company Atlas Copco have worked with Gary and the team from direct clicks for over 5 years now. The AdWords campaigns they manage and run for us have been outstanding and exceed our expectations month on month. It's great to find and work with a company with such passion and pride in their work! Thanks Gary and the team!
    Charles Kurth
    Charles Kurth
    04:59 23 Nov 22
    Direct Clicks have been a pleasure to work with. Gary has set us up for success over the past couple of years. Appreciate all the hard work team. Thanking you kindly
    John Tsikoonis
    John Tsikoonis
    02:30 23 Nov 22
    Seen really good results since joining these guys to run Google Ads and SEO for my business. Highly recommend. Thanks team!
    Centre Court Dental Bankstown
    Centre Court Dental Bankstown
    02:26 10 May 22
    Amir and his team at Direct clicks have been so helpful with our Google Business page. He has been able to provide us with accurate SEO and AdWords to cater to our practice and increase our ranking in Google searches. We had someone else who had been providing this service to us and Amir's team has well and truly toped the efforts their efforts. Keep up the good work guys!
    garaldine deeper
    garaldine deeper
    02:22 09 Feb 22
    We have recently been working on a strategy project with the team and are very happy with their dedication and ingenuity.
    Wilson Gomes
    Wilson Gomes
    02:18 17 Dec 21
    Direct Clicks are as professional and quick as one can get. It has been an amazing experience collaborating with Amir & Claire. They are super responsive and pay attentive detail to client requests with top notch quality service and provide fantastic and promising results. Such an amazing team! Would highly recommend!
    Little Zak's
    Little Zak's
    05:35 12 Nov 21
    It's a pleasure to give Direct Clicks a 5-star review. The service we have received from Amir, Eva and the team is first class. Projects are always delivered on time and to a high standard. Little Zak's is appreciative that the team takes the time to understand the problem at hand and actively part takes in finding a resolution. Best of all, DC will deliver results. Thanks to the teams efforts, the Little Zak's brand continues to grow from strength to strength. Please do not hesitate to consider Direct Clicks for your business needs. They won't disappoint.
    Maddie Gibbons
    Maddie Gibbons
    03:00 12 Nov 21
    These guys are legends! We've worked closely with Amir and Graham over the years and they're always professional, meticulous and thorough. Would highly recommend to anyone seeking a digital marketing partner you can trust. Maddie
    Justin Fischer
    Justin Fischer
    02:52 12 Nov 21
    These guys are the best in the business. Anything we need, whether it's SEOíng, website building, knowledge of eCommerce, they get it done. Have used them for years and have never let me down.
    matthew saade
    matthew saade
    06:11 06 Sep 21
    We been working alongside Amir and the team at direct clicks for over 2 years now.. I have referred many people to work with them.. their work is outstanding, transparent, and excellent at helping you understand marketing and advertising! I highly recommend the team at directclicks for all your digital marketing needs!
    Ellen Nesteroff
    Ellen Nesteroff
    03:57 08 Jun 21
    Our company, PanVest Property is a new business who came to Direct Clicks at the very beginning with a vision and some ideas. We needed a logo and branding, a website, a social media presence, an SEO strategy and advertising. Direct Clicks led us through every stage of the process and the team have been friendly, professional, and quick to respond. We have just gone live across all platforms and the result has been multiple leads in the very first week! Highly recommend.
    Tiaan Bennett
    Tiaan Bennett
    03:34 11 May 21
    Really awesome team and great work!! I started with nothing and now I very frequently get calls generated from my website. They're great, honest, helpful and go above and beyond. I have already recommended these guys to friends who are also very happy with their service:)
    Caitlyn Ellender
    Caitlyn Ellender
    06:18 06 May 21
    Graham and the team are life savers. They are really great at communicating and knowing exactly what you're after in a website. I would highly recommend them to anyone wanting a great website design and support! 10/10
    Paul Attard
    Paul Attard
    01:09 30 Apr 21
    The team at direct clicks have been very helpful. They will take the time to find out about your business and the goals you want to achieve. As we have just started working together, the first step of our marketing strategy was to build a new website for my business. I’m happy with its quality; they actually listened to what I wanted to get out of the website. They are very responsive in replying to e-mails and have been quick to make any changes to the site. I would recommend Direct Clicks to others.
    Esspada
    Esspada
    00:31 11 Feb 21
    Overall, my interaction and experience with Direct Clicks has been very fluid and enjoyable. The staff at direct clicks were very helpful in assisting us in designing our website, and were patient with the plethora of amendments and changes that we made over the course of our website design. Sometimes it took a little while for the changes to be made, however, nothing that was unreasonably problematic. I will be recommending them to any of my friends or associates who need online marketing or a website designed for them. Very happy.
    Melissa Stornelli
    Melissa Stornelli
    02:17 28 Oct 20
    Laura from Direct Clicks helped us create our wedding website. Her professionalism, responsiveness and attention to detail cannot be faulted. From the moment we contacted Paul from Direct Clicks, our journey through this process was flawless! We highly recommend the team! Thank you to Laura and Paul again!
    Christeen Seidhom
    Christeen Seidhom
    07:39 01 Sep 20
    Very fast, response to our emails with minutes, get the job done 100%.
    Big Bus co
    Big Bus co
    11:54 25 Aug 20
    We have been looking for many years for a good company that can handle our Google Adwords and website handling and finally found Direct Clicks. We can't be happier with their service and quick response as well as professionalism. We highly recommend Direct Clicks if you would like to get your website up and running quickly.
    Armani Gallery
    Armani Gallery
    00:51 10 Aug 20
    Direct Clicks are as professional and quick as one can get. They are easy to deal with and are always friendly and helpful. Special thanks to Bianca & Amir for always being responsive, efficient and most of all patient with our constant requests and changes. Such an amazing team! Would highly recommend Direct clicks to anyone who is looking to enhance their business and bring it to life.
    Paul Nicholson
    Paul Nicholson
    00:00 06 Aug 20
    The team at Direct Clicks have been managing my website and online marketing for nearly 10 years. They have always been attentive and fast with any of my needs I would highly recommend their services.
    richard lowry
    richard lowry
    03:08 21 Jul 20
    Amir has been most helpful through the years and business has improved tremendously since I brought Amir and Direct Clicks on board.
    Noreena Mijic
    Noreena Mijic
    00:31 07 Jul 20
    Its been just a little over 12 years now that I have been using Direct Clicks as my wed designer and host. I truly believe that their ideas and advise for my website has been a major key to the growth and success of Cushions R Us Sydney. I have been working closely with Senior Content Manager, Graham Cattley who knows exactly how to project my ideas into words and images that addresses the audience accordingly. I have found Direct Clicks very responsive and reliable in withholding the design intent of the website, and continually being in touch with fresh changes and upgrades. I highly recommend direct clicks to anyone looking for a provider who's customer service is second to none. Thank you for all your hard work Graham and the Team and Direct Clicks. Noreena Mijic Director CUSHIONS R US SYDNEY
    leila diab
    leila diab
    00:16 17 Jun 20
    Direct Clicks and in particular Bianca Cipri are an amazing advertising agency to work with. Bianca; our marketing coordinator, is always professional, dedicated and responsive to all campaigns from start to finish. I highly recommend you check Direct Clicks if you feel your business marketing is looking tired or needs to reinvent itself and requires that extra push!
    Berge Okosdinossian
    Berge Okosdinossian
    10:27 24 May 20
    Excellent team and particularly our account manager, Bianca Cipri. She is highly attentive and responsive, turning things around in a timely manner, but more importantly, executing on our particular requirements. Highly recommend.
    Tim Johnson
    Tim Johnson
    23:31 22 Apr 20
    Very flexible, very attentive. Great media buying strategy. Happy to go above and beyond to get a campaign running well.
    Tony Collins
    Tony Collins
    02:44 02 Apr 20
    Once again had another request for the Team at Direct clicks to make a few changes with our web page and Once again was very impressed with their work. Thank you to all at Direct Click especially Graham (Always helpful)
    Hannah Tansey
    Hannah Tansey
    22:09 24 Feb 20
    The Direct Clicks team are SO helpful and friendly. No task is ever too much! Amir is extremely efficient and always patient no matter how many requests i have!
    Mikarla Bauer
    Mikarla Bauer
    03:10 10 Nov 19
    Direct Clicks have been an amazing company to deal with. i approached them last year to do my web design and SEO and the results and service have been first class. We have doubled our bookings over the last 12 months and significantly grown the business. I have been recommending their services to everyone!!
    Jared Roomer
    Jared Roomer
    22:38 17 Sep 19
    Direct Clicks are real professionals. They take the time to really understand their customer and the industry. Very happy with their friendly and efficient service too.
    Tony Collins
    Tony Collins
    04:57 06 Sep 19
    Thank you again Graham. Looks great. Job well done again. Please pass on to all a thank you. It is never a problem when I ask for help with our web page. I have already recommended you to others.
    Georgette Chaoul
    Georgette Chaoul
    10:14 29 Aug 19
    Great service and very communicative account managers. Creative
    George Winners
    George Winners
    10:57 28 Aug 19
    Direct Clicks is one of the best digital agencies i have dealt with for marketing my business, very professional and knowledgeable.
    Albert Dorostkar
    Albert Dorostkar
    03:13 05 Aug 19
    i"m very happy with the level of service i received from Eva Li and the team at Direct clicks.Highly recommend the team from Direct Clicks. They have always been fast and efficient with their service. Thanks Eva Li
    Khal
    Khal
    06:22 27 Jul 19
    Amir has been such a great help! What an amazing team! Been with them for years and have only had gains and lots of insight into business marketing! Thanks Amir and Ben you guys are life savers!
    Graham Peters
    Graham Peters
    03:44 12 Jun 19
    There are many companies around that offer similar services. What I like about Direct Clicks is that they really understand the important roll their work plays in the success of the businesses they serve. Additionally, and importantly, they take responsibility for their work and the associated outcomes.
    Olga M
    Olga M
    00:41 14 May 19
    Professional and quick response. Gary, my campaign manager, has added value to my business with his suggestions and monthly reports.
    Sophie Farrar
    Sophie Farrar
    01:00 30 Apr 19
    We have worked with Direct clicks for a while now and I am always impressed with the wonderful service from Gary Devine. Highly recommend.
    Alen Barsamian
    Alen Barsamian
    08:24 27 Apr 19
    Easy to deal with and very knowledgeable, have seen positive results and more clients since signing up with them, Thank you team!
    Sandra Checch
    Sandra Checch
    22:37 14 Apr 19
    Great team to work with esp Helen. Always friendly and helpful
    Ben Hindle
    Ben Hindle
    03:43 04 Apr 19
    Just recently started doing business with DirectClicks and have been impressed with the service, knowledge and attention to detail of Gary.
    Brett Ketelaar
    Brett Ketelaar
    23:48 13 Mar 19
    Highly recommend Direct Clicks. Great web design and fresh ideas
    Live2ride Team
    Live2ride Team
    02:31 05 Feb 19
    We are extremely satisfied with the results Graham and the team at DirectClicks delivered for our website. Migrating a website from a previous provider is not always an easy task, but Graham was able to guide us step by step, explaining our options in detail, as well as giving us an easy to follow tutorial on how to use WordPress. I would highly recommend DirectClicks to anyone seeking assistance in creating a new website. Great company, excellent service and support!
    KEYless Entry Systems
    KEYless Entry Systems
    23:50 28 Jan 19
    After trying numerous agencies ( Sponsored links and Reach Local), Direct Clicks were recommended to me. The difference was amazing. I can actually talk to someone and the support I have received from both the Adwords and SEO teams has been first-class. Highly recommend.
    Elaine Huang
    Elaine Huang
    00:31 12 Dec 18
    Outstanding customer service experience working with Amir at Direct Clicks
    Levi de Bilde
    Levi de Bilde
    01:12 04 Dec 18
    Long time customer of +4 years and still going. Direct Clicks offer great support, advice and a seamless service. Thank you !!
    Unscripted Signs Sales
    Unscripted Signs Sales
    09:16 09 Aug 18
    Great company and great staff who delivered excellent results! We will continue to work with them....
    Mike Thomas
    Mike Thomas
    02:29 02 Jul 18
    I can thoroughly recommend Direct Clicks. They are very knowledgeable and easy to work with. Gary really knows his stuff and it is a pleasure to work with him. We also worked with Ben and Amir and together they were a great team. Mike Thomas
    Katryna Tancred
    Katryna Tancred
    04:08 25 May 18
    We were hesitant to change from managing our own ads to paying a fee but we couldn't be happier with switching to Direct Clicks. Our viewers are more engaged and we're converting more leads. They spoke our language and made sure we understood the options we had. The after sale service cannot be faulted. Highly recommended
    Keith Betty
    Keith Betty
    23:25 13 May 18
    We engaged Direct Clicks to re-design and upgrade our existing website - which involved layout, structure, underlying tech, transfer of existing domains and ongoing hosting. We found both the sales as well as the delivery processes to be '5 star' and would recommend them without hesitation.
    Saul Gerber
    Saul Gerber
    03:36 31 Jan 18
    I had a very successful experience with this company. Gilad Shabab was my contact and he was extremely helpful. My psychology practice built up well and is now self sustaining. I would not hesitate to recommend to friends. Thank you Direct Clicks
    Michele Miller
    Michele Miller
    05:52 25 Oct 17
    We asked Direct Clicks to build a website for Robokids, we wanted to ensure they understood our brand and market. Highly recommend Direct Clicks, the service and communication are fabulous. Graham was just terrific.
    Amir Reyad
    Amir Reyad
    02:44 25 Sep 17
    Gilard is my campaign manager, he has done a remarkable job for my antenna business. At first I was hesitant but I now say I have full trust is these guys. My business has never been healthier. They have really proved them selves. I referred a friend which manages a solar business and within weeks he’s advised me that their doing a great job! Thanks Gilad and Ben for your hard work. I’m glad for you guys to be part of our business
    Brad Lawson
    Brad Lawson
    03:10 13 Sep 17
    Solid company with great staff, always very responsive. Anything we do with Direct Clicks is thoroughly explained and we're always kept in the loop. It's been nearly 2 years and we haven't looked back since going with Direct Clicks for our online marketing.
    Christopher Cassidy
    Christopher Cassidy
    08:53 11 Aug 17
    Graham did an excellent job bringing the vision of my website to life. He explained things well, was easily contactable and very responsive. Highly recommended! Thanks again
    Juliana Lalli
    Juliana Lalli
    13:07 10 Aug 17
    Professional and service driven. We changed our minds so many times and the team were very accommodating and patient. From pre sales to completion, they were fantastic. Highly recommend Direct Clicks and will be certainly using them in the future.
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