Social media is one of the cost-effective digital marketing methods used to increase your online visibility. Social Media Marketing (SMM) is simply using social platforms like facebook or twitter to promote your business, be it a product or a service. Gone are the days when you have to find the right ad agency or marketing company to reach out to your customers. Today you can do everything to sell your product with just a click.
SMM is exposing your website on social media channels via websites, blogs, video distribution channels, etc. The main factor of a good social marketing is your ranking in search engines like google and bing. If you rank higher, you will get better visibility which in turn makes more people to visit your site. The position of a website on the search engine increases when its active with constant updates and news.
The main aim of SMM is to improve communication with users, increase brand visibility and reach more potential customers. The users of social networks share the genuine content with their friends via transmitting information electronically. The exact point of SMM is to receive direct feedback from potential customers by exposing your content across the wide viewers. The top benefit of social media marketing is generating publicity for the business, followed by increasing traffic and building new business enterprises. The social media marketing is served based on the principle of Social Media Optimisation (SMO) which attracts new, unique visitors to the targeted website. Social media marketing is done in two ways.
Active SMM promotion is to add links or applications from the content on the website towards social networks i.e. Facebook, Twitter, Google+, LinkedIn, etc.
Passive SMM promotion is to promote various activities on social network sites. It works totally on user feedback. If there is a negative review or if customers are not happy with certain features, then its rectified at the earliest. That’s how passive SMM works.
Choosing the right social media platforms for your website requires lot of experience. A detailed analysis have to be carried out and then the ideal social marketing tool must be chosen. It cannot happen overtime. Slowly but surely your website will get promoted better if marketed in the appropriate way. The Twitter profile pages, Facebook profile pages, and Facebook apps are developed and managed as part of your marketing process.